Newport Cosmeceuticals
Skincare visualizations and marketing collateral
Newport Cosmeceuticals
Skincare visualizations and marketing collateral
I worked with Laguna Essentials on four skin-care products and one ingestible hemp oil. For their skincare line, they expressly wanted a minimalist aesthetic on the packaging design, and marketing imagery to suggest a combination of youth and wealth. Designs were tested against competitors in crowdsourced polls. We experimented with complementary packaging for the hemp oil, however we found a more effective style from art deco inspired flourishes. This green and gold pattern stood out more positively than competitor products.
I formatted labels for production, and eager to launch on Amazon, I rendered 3D models of the product as substitute for photographs for marketing collateral. All product images are digital renderings.
Newport has served as a skincare company for over 20 years. Their product photography had existed for nearly as long. I was contracted to create new product stills for their e-commerce site as well as for sale on Amazon.com. Additionally, I created 3D models and renderings of the product for use in marketing materials, and formatted labels for production on upcoming product lines.
Newport prospected in feminine care products. I produced logos and concept art for tightening and lightening creams under this new brand.
Newport recently launched a men’s skincare and haircare line under the brand Thumos, for which I created photography and 3D renderings of their newest products. Additionally, I translated their previous Wordpress based site to the e-commerce platform Shopify, incorporating CTA moments, Pop-up marketing promotions, and email marketing mailers. The visual design on the site was highly customized using Shopify’s scripting platform Liquid to create the desired masculine aesthetic. I produced an animated video for the hero portion of the site to capture the ethos of the Thumos brand.
ThumosMen.com is viewable here.
The production timeline for these companies was very demanding, and it trained me to think holistically and pragmatically about brand direction. As the only designer on staff and with nearly 40 products requiring marketing, promotional, and production materials, I had to create a very efficient workflow to prevent bottleneck.
